Traditionally, CRM made it possible to determine precisely who all customers responded to a specific marketing campaign and helped turning them into paying customers, which called for the most support. This also helped companies make an approximate measure of revenues compared with their marketing spend.
But now that Big Data and the Internet of Things have emerged as the trending technologies of 2015…even CRM has to go beyond the transaction to every little detail of the customer’s actual experience.
Consequently, new CRM tools have been devised that helps you know in more detail – when customers enter, how long they stay, what products they look at, and for how long. They need to gather data of shoppers’ age, gender, average spend, brand loyalty etc. In this way, these tools gauge the online as well as retail shopping experiences of customers.
By providing such an intense view of the end-to-end customer experiences, these tool are rapidly changing the customer relationship management processes and practices. Here we have compiled a comprehensive list of CRM apps (most are mobile apps) that taps the power of the Internet of Things and Big Data thus changing completely how people/businesses currently look at CRM.
CRM apps with an E-Mail Focus
Infusionsoft
It automatically responds appropriately – which goes beyond e-mail and includes faxing, voice mails, even letters. If you’re a small business owner struggling to do more than a simple e-mail campaign, try this tool.
InTouch CRM It is free if you want to simply store your customer contact information and the dashboards are quick to set up. But if you have to start an e-mail campaigns and send SMS, it is a paid InTouch CRM service.
SAP Business ByDesign
It’s a mobile version of SAP’s on-demand Enterprise Resource Planning software for small and medium-sized companies that helps to manage accounts and contacts, check inventory, create sales orders, and view reports.
CRM apps with a Social and Collaborative Focus
Batchbook
It makes you a part of your customer experience – this tool brings in info from Facebook, Google, Blogs, Twitter and more alongside contact history of your customer. Attractive & informative reporting and integration with many other apps like Mailchimp makes it a must try.
Kickapps
Kickapps “Social Graph Engine” look at a person’s online identity, activity, relationship to other people and content. Then, allows you to use that data to inform your marketing and sales functions.
Gist
It combines contacts from e-mail, social networks, mobile phone and many other sources all into one place to give you a full view of your network thereby making it easy to find anyone, anytime.
CRM apps with a Sales Focus
SalesForce1
One of the best-known online CRM tools built with sales in mind. Sales teams can see, access prospects and customer contact information via the Web and mobile devices.
Smartsheet Sales Pipeline
For users who want a powerful database with a user-friendly interface like a spreadsheet. Great reporting functions, Gantt charts to enhance your sales results presentation.
Sugar CRM Offers several different CRM tools, all of which are open source. It offers a free Community Edition and is extremely adaptable, allowing you to easily create custom modules as well as add external data.
CRM apps with a Marketing Focus
HubSpot Leads Allows you to access your HubSpot leads on the go on the user’s HubSpot portal. User can also access analytics, then call or email the lead.
Aequor 