Mobile business apps continue to evolve in 2015 and the reasons are obvious. Mobile devices have made everything more accessible offering the kind of ease and convenience that wasn’t there before. Besides, they are productive, efficient and help business owners and customers alike. Furthermore, mobile-supported practices and protocols are easy to implement.
Having said that, would you not be interested to know what’s trending in Enterprise Mobile Apps in 2015 and how to make its best use.
Listing down the top mobile app trends of 2015:
Emphasis on Use of Analytics
While many app developers make the mistake of not having helpful mobile properties and in-app analytics in place, it is a strict no-no.
Having a solid data monitoring system will help save time, gather useful information and analyze business and increase efficiency and revenues in 2015. If taken seriously, this is one of those 2015 enterprise mobile app trend that will help you improve your business every step of the way.
Emphasis on ROI & App Monetization
Although native development technologies gives a natural and intuitive user experience, HTML5 and other multi-platform app development tools are more resource efficient, so using them is recommended. This would greatly help to earn ROI, if an app is to be developed and maintained for three different operating systems considering that the number of enterprise mobile apps are on a continual increase.
So it is recommended that in 2015 a thoughtful app monetization strategy is devised to make the best use of multichannel application platforms that support both – native and HTML5 applications.
Improved User Interface (UI)
The user interface of Enterprise Mobile Apps will evolve from passive screens to proactive context-aware notifications in 2015. Such apps will use sensors and web services to anticipate user needs and provide the relevant type of interaction (e.g. touch, voice control) as needed; all making the screen a less significant part of how we interact with mobile apps.
Data quality
The data quality has emerged as a big issue and enterprises are most likely going to employ best available data quality solutions in 2015.
As enterprise mobile apps typically include information from multiple systems (e.g. ERP, CRM, etc.) on a single screen and dealing with obsolete or wrong information (all that comes under data quality) on small touchscreens is frustrating for users, firms will use integration platforms to match and duplicate data across multiple sources, thereby allowing users to work more effectively.
App Performance
App performance will become the critical element in 2015.
So such apps will be made that could work offline and are more responsive. This will ensure that users continue to work even when there is limited or no network connectivity.
Design Approach
Mobile apps must be designed to have compatibility for multiple platforms to keep up with the ever-increasing number of devices in the market in 2015. While the biggest demand is still for iOS apps, Android has also shown tremendous growth and your apps should reflect that, if you wish to be successful and accessible.
Diverse Choice but Select Executions
To give users seamless functionality and good navigation, an app design will have to give endless possibilities of features and options in 2015. So making a cool, unique and fun app, but that is not overloaded with excess features will be trending.
M2M communications
Using M2M communications will help in the following:
• Generating timely, actionable data
• Speed up decision-making,
• Streamlining supply chains,
• Understand customer demands, and
• Bring new products to market quickly
So more and more companies are planning to add sensors and networking technologies to their products to find new ways to gather powerful insights. In fact, M2M communications are also being currently used in media & agriculture industry. While farmers use them to automatically adjust the composition and amount of fertilizer needed based on data from satellites and ground sensors, advertisers use these to enable billboards to display personalize messages to passers-by according to data collected from their mobile devices.
Geography
Geo-fencing features in enterprise mobile apps could help to track data based on customer location and this is another latest trend on a rise in 2015.
In a nutshell, those enterprise mobile apps will be the greatest hits that give 100% user-satisfaction because users are looking for functional apps that are directly usable, serve a specific function and concentrate on a few basic features that work seamlessly – rather than a huge app that does a million things at once.